About Us


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Companies We Have Worked For:

Who We Are

We’ve been in the automotive business FOR over 25 years.
We understand how it works.
We understand the roles, from the field traveler to corporate staff, from agency to supplier…all positions from retail management right up to the top OEM spots.


Candidates – let us help you get there

We get the strategy of career planning.
We deal with hundreds of automotive professionals who want to improve their careers. We hear every story, every bump and bruise. So if you are a candidate, we get it.  Making a career decision for you and your family is a big deal.  Know that we will be very direct, extremely honest and guide you toward the best possible position match.


Employers- we know your pain

From that gap in your talent pool or that missing role that just won’t get filled, we can fix it.  We have the arsenal of candidates and extensive industry relationships. We know what the competition pays, and more importantly, we know where that talent is working.  We cultivate your career opportunity through our extensive network –ultimately attracting the highest potential candidates to your company.


How We Do It

We have ten years of experience in both retained and contingent executive automotive search. 


Retained – thorough and transparent

All retained assignments not only get the benefit of our 10,000 person database but also an original 3rd party research effort, from up to three independent sources.  As our client you get all that research, all that data.

We developed our retained search process by adopting the best practices of the search industry while maintaining absolute transparency and cost efficiencies. You will receive a short list of candidates in 6 to 8 weeks.  Each candidate is vetted and interviewed in person.

Oh, and our pricing is fixed.  No upselling.
Whether the search is extremely confidential, or share-it-to-the-world, give us your playbook on how you want to approach the assignment - and we will execute to a tee. 


Contingent Search – fast tracking

We start immediately by working our database of over 10,000 automotive professionals to attract the best candidates.  Then we review the best resume submissions and conduct extensive phone interviews. Based on our assessment of the candidate’s experience and our perception of the “fit”  --- we submit high quality candidates by summarizing the “reasons to hire” with bullet points and sending to you their unaltered resume along with our detailed notes.


Who We’ve Done It For – Agency to OEM

Over the last 10 years of working on both retained and contingent assignments, searches have included titles within the following categories:

  • Senior Executive Management
  • Public Relations
  • Marketing
  • Sales
  • Aftersales
  • Human Resources
  • Legal
  • Strategy
  • Finance & Insurance
  • Training
  • CPO
  • DD and Network Development
  • All Regional Positions
  • Agency
  • Vendor
  • SAAS suppliers
  • Digital agencies
  • DMS, CRM, Lead Generation companies
  • Automotive distributors
  • Parts distribution
  • Big Box & individual retailers


The companies we have worked include:

Mazda, Kia, Hyundai, Mitsubishi, Suzuki, Subaru, Toyota, Honda, MBUSA, VW, Audi, Bentley, Lamborghini, PCNA, Cadillac, GM, Gulf States, Univision, CDK, AudaExplore, AutoNation and others.




Corporate Culture - Every automotive related company has a distinct corporate culture.  One of our first objectives is to reflect to automotive candidates correctly the corporate culture of the client

Job Specification – Stated objectives of the open position are critical to our understanding but if possible we also interview stakeholders including supervisors, colleagues and if possible subordinates. We believe sometimes it is those hidden requirements that are critical to identifying the ideal candidate.

Confidentiality – Parkford & Associates follows standards, practices and ethics for search professionals, and guarantees confidentiality as required for both our clients, and candidates.

Search Process – This includes an original research effort where we identify all possible prospective candidates within a designated geography. Roughly within two to three weeks we will typically have identified 80% of the potential candidates available. Then through interviews, reference checks and candidate comparisons we submit a short list of high potential candidates. Along the way we communicate on a regular basis on the progress of the assignment meeting or exceeding a pre-established timeline.


Phone 1 (562) 310-8861 
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